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Fueling the joy of movement since day one.

Our brands help people around the world to build inner and outer strength. Whether it’s for adjustable strength products, groundbreaking cardio bikes or adaptive fitness that evolves with you, our brands have made a name for themselves around the world.

For the past three decades, BowFlex has consistently been a leader in home gym innovation, designing a variety of space-saving strength and cardio products to empower people in everyday movement.

An extensive product inventory includes iconic home gyms, SelectTech adjustable weights, the stepper-elliptical hybrid Max Trainer and the VeloCore Bike, which leans from side to side for a realistic ride. BowFlex’s workout products are known for personalization and quality, garnering a loyal fan base in the U.S. and beyond.

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Making a significant impact on the world of connected fitness, JRNY provides state-of-the-art digital solutions designed to create a personalized, interactive workout experience that evolves with you.

JRNY’s ecosystem ranges from adaptive coaching to real-time Motion Tracking with Form Guidance. Through utilization of data-driven insights and artificial intelligence, JRNY provides tailored recommendations according to each user’s fitness level, preferences and goals to maximize results and inspire engagement.

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Schwinn Fitness boasts a reputation for craftsmanship and a commitment to providing cycling enthusiasts with high-quality, cutting-edge products.

Originally known for traditional bicycles, Schwinn embraces modern technology with a range of fitness equipment made for the home gym. The brand’s upright and recumbent bikes, as well as ellipticals, help people of all fitness levels enjoy engaging cardio workouts from home.

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