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Join the BowFlex Inc. investor family. 

Known for popular brands including BowFlex®, Schwinn® and JRNY®, BowFlex Inc. anticipates positive growth in the coming years. In the decades since our founding, we have continually innovated to meet the expectations of a modern consumer and always-evolving fitness market.

For a full investor packet, please contact:
John Mills, Managing Partner ICR

Founded in 1986, BowFlex Inc. is a global leader in connected home fitness solutions, headquartered in Vancouver, Washington. We additionally have offices in Shanghai, Beijing and Rotterdam, and distribution centers in Moreno Valley, California and Columbus, Ohio. 

We became a publicly traded company in May 1999 and we’re currently listed on the New York Stock Exchange under the ticker symbol BFX. Since 2019, Jim Barr has served as our CEO. He specializes in guiding companies through changing value propositions, customer behaviors and technologic disruptions.


BowFlex Inc. trades on the New York Stock Exchange under the symbol “BFX.”

With a rich history of building top cardio and strength products, BowFlex Inc. is known for its popular brands including Bowflex®, Schwinn®, and JRNY®. These brands design and sell a wide range of quality fitness offerings like indoor bikes, treadmills, ellipticals, home gyms, and adjustable all-in-one free weights systems, many that are integrated with its innovative JRNY digital fitness platform that adapts to the user’s ability and mood.

Please find more information about our products here.

The company completed its initial public offering in May 1999, and traded under the ticker symbol NLS through October 31, 2023. The company began trading under ticker symbol BFX as of November 1, 2023.

Our fiscal year begins on April 1 and ends on March 31.

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Analyst Coverage

Phone Number
Steve Dyer
Craig-Hallum Capital Group
(612) 334-6302
George Kelly
ROTH Capital Partners
(646) 716-3601
Michael Swartz
SunTrust Robinson Humphrey
(404) 926-5082
BowFlex Inc. is currently followed by the brokerage firms listed above. This list may not be complete and is subject to change as firms add or delete coverage of BowFlex Inc. Please note that any opinions, estimates or forecasts regarding BowFlex Inc.’s historical or predicted performance made by the analysts at these firms are theirs alone and do not represent opinions, forecasts or predictions of BowFlex Inc. or its management. BowFlex Inc. is providing this listing as a service to its stockholders, and by listing these firms does not imply its endorsement of or concurrence with such information, conclusions or recommendations. Interested persons must obtain copies of analysts’ reports on their own; BowFlex Inc. does not distribute these reports. Various of these firms may hold other long or short positions in the stock, and may provide compensated services to BowFlex Inc..

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