Join the BowFlex Inc. investor family.
Known for popular brands including BowFlex®, Schwinn® and JRNY®, BowFlex Inc. anticipates positive growth in the coming years. In the decades since our founding, we have continually innovated to meet the expectations of a modern consumer and always-evolving fitness market.

Founded in 1986, BowFlex Inc. is a global leader in connected home fitness solutions, headquartered in Vancouver, Washington. We additionally have offices in Shanghai, Beijing and Rotterdam, and distribution centers in Moreno Valley, California and Columbus, Ohio.
We became a publicly traded company in May 1999 and we’re currently listed on the New York Stock Exchange under the ticker symbol BFX. Since 2019, Jim Barr has served as our CEO. He specializes in guiding companies through changing value propositions, customer behaviors and technologic disruptions.
FAQs
BowFlex Inc. trades on the New York Stock Exchange under the symbol “BFX.”
With a rich history of building top cardio and strength products, BowFlex Inc. is known for its popular brands including Bowflex®, Schwinn®, and JRNY®. These brands design and sell a wide range of quality fitness offerings like indoor bikes, treadmills, ellipticals, home gyms, and adjustable all-in-one free weights systems, many that are integrated with its innovative JRNY digital fitness platform that adapts to the user’s ability and mood.
Please find more information about our products here.
The company completed its initial public offering in May 1999, and traded under the ticker symbol NLS through October 31, 2023. The company began trading under ticker symbol BFX as of November 1, 2023.
Our fiscal year begins on April 1 and ends on March 31.
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